Yogateria
Headless B2B & B2C Commerce Engine
Leadership / Role: Lead Developer (Architecture & Full-Stack)
Executive Summary
Architected and built a decoupled headless B2B and B2C commerce platform featuring sub-second page delivery, instant search indexing, custom dynamic pricing tiers, and seamless integration between Medusa.js commerce services and Payload CMS editorial management.
Problem & Objectives
Overcome the constraints of legacy monolithic commerce platforms by creating a decoupled architecture that delivers sub-50ms product search, flexible marketing content control, and distinct pricing engines for retail and wholesale buyers.
Key Technical Contributions
- Architected the composable commerce ecosystem, cleanly decoupling the Next.js presentation tier from Medusa.js commerce services and Payload CMS content APIs.
- Designed custom pricing engine modules supporting multi-tier B2B wholesale volume discounts, tier-based margins, and standard B2C pricing structures.
- Integrated Meilisearch with real-time webhook indexing to provide sub-50ms typo-tolerant search, multi-facet filtering, and instant autocomplete.
- Implemented secure payment gateways, automated ERP inventory synchronization, and custom webhook dispatchers for transactional messaging.
System Architecture & Design
Built with a headless architecture: Next.js App Router (utilizing React Server Components and ISR) delivers the storefront; Medusa.js powers the core commerce engine, shopping cart, and checkout; Payload CMS provides native editorial and marketing page control; and Meilisearch maintains real-time product search indices via event webhooks.